Remarketing/Retargeting Done Right... and Wrong, Christopher Hansen
In this session, experts will share their experiences with remarketing and the impact it has had on advertisers' overall ROI. Audience members will leave with a sense of what to do—and what not to...
View ArticleThe Age of Big Data and the Modern Marketer, Seth Dotterer
The shift of marketing dollars online and the increasing role of social media have ushered in the era of Big Data - where marketers must effectively mine and analyze massive amounts of data and respond...
View ArticleSpy vs. Spy: Unlocking Your Competitor's Digital Strategy, Sean Malseed
An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. Knowing how to play catchup on strategy & linkbuilding is also crucial.
View ArticleSpy vs. Spy: Unlocking Your Competitor's Digital Strategy, Adam Melson
An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. Knowing how to play catchup on strategy & linkbuilding is also crucial.
View ArticleGet Inside Your Customer's Head: Research. Insight. Discovery. Bryson Meunier
From intuition to market research to big data, the goal has always been to understand customers better—so you can sell them more stuff. In a world of big data, the data and the tools to manipulate it...
View ArticleDuplicate Content and Multiple Site Issues, Eric Enge
More and more site owners are concerned that they might be penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? What happens if you...
View ArticleGet Inside Your Customer's Head: Research. Insight. Discovery. Bill Hunt
From intuition to market research to big data, the goal has always been to understand customers better—so you can sell them more stuff. In a world of big data, the data and the tools to manipulate it...
View ArticleDuplicate Content and Multiple Site Issues, Jenny Halasz
More and more site owners are concerned that they might be penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? What happens if you...
View ArticleSell Without Selling: The Real Secret to Content Marketing Success, Adam Proehl
A truly effective content marketing strategy centers around creating compelling content that gives people a reason to return to your site or engage with you in some way. The secret is to stop focusing...
View ArticleSuccessful Website Testing Practices
In this 32-page whitepaper, we'll explore ten best practices for making the most of your optimization program. Whether you are getting started or are a veteran, there's something for everyone in this...
View ArticleRemarketing/Retargeting Done Right... and Wrong, Marty Weintraub
In this session, experts will share their experiences with remarketing and the impact it has had on advertisers' overall ROI. Audience members will leave with a sense of what to do—and what not to...
View Article6 Web Metrics Even the Experts Forget to Measure
Learn new website check and discover quick improvements and surprising visitor trends.
View ArticleThe 5 Essentials of A/B Testing
This guide for A/B Testing gives you all the tips and guidelines you need to successfully run your own testing program.
View ArticleOptimized Content Marketing Strategy How-To Guide – The Power of 3: Content...
Learn how to develop an optimized content marketing strategy to outrank your competitors in Google, increase organic search impressions and clicks, and drive quality traffic, leads and conversions.
View ArticleWhy Advertising Through Real-Time Bidding Needs A New Buying Model
Read this white paper to learn how evolving the buying model to cost per action (CPA), which places the focus on value over cost, can drive better performance and lead to a more collaborative effort...
View ArticleDisplay Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. We’ve found that consumers most likely to click on display ads are often vastly different from an advertiser’s...
View ArticleSix Things You Need To Know About Real-Time Advertising
At just over three years of age, real-time bidding has been a catalyst for amazing growth and extraordinary technical accomplishments in the display advertising industry. But outside of retargeting...
View ArticleBeyond Last Touch: Understanding Campaign Effectiveness
How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments?
View ArticleThe Top 5 Consumer-Driven Trends in Retail
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can...
View ArticleGet a real ROI from social in 5 steps
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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